Comparison between electronic media and printed media

Comparison between electronic media and printed media

Electronic Media has a clear edge over print media even if ‘new media’(for eg. The Internet) is not included in it. Print media is more of a 'habit' with people and still caters to a sizeable population. But electronic media offers a lot of choice to the people, especially to the youth(GEN Y),the largest growing segment of our population and more importantly, has the ability to maintain the pace at which the preferences and demands of the Gen Y changes.The shrinking readership of the print publications perhaps is testimony to the changing media consumption pattern of the people today. Although I don’t see an immediate threat to the print media, more so because it is a centuries old media, yet I believe it definitely is not the media of the future. Moreover, electronic media is visually more appealing and more effective in not only conveying a message but by virtue of being a frequency medium,is also effective in registering it,thus ensuring high brand recall amongst viewers & potential customers. For the advertisers and advertising agencies,it provides exciting opportunities to experiment with new and innovative ideas which reduces the media's dependence on traditional source of revenue like selling Free Commercial Time (FCT), while broadening their horizons and opening up new avenues for generating revenues through 360 degrees promotional campaigns and by providing interactive business solutions. The lack of such scope for experimentation in Print Media would ultimately affect its revenues in a big way and might as well be the factor which decides its future. Add to it the new media (Internet, etc.) which too forms part of the electronic media today,I believe Electronic Media is The media of the future.

What are the differences between print media and online media

print media are newspapers ,magazines ets whereas electronic media are t.v. radio,etc.
print media is cheaper than the electronic media
print media is written so only educated people can read it but the electronic media has audio and vedio ,so the educated and non educated people can use it.

	Print media V/S Electronic media Created by : Sasi Dash, Art Director/Sr Art Director, U TV | 1 year ago Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets) Keywords : V/S Print Media Electronic Media Activity: 5 referals 1944 views; last activity : 10 days ago Which will have higher reach Print media or Electronic media?

60% >> electronic media

40% >> with printed media